persuasion

Is Search Engine Submission Necessary?

Leave a Comment / Business advice, SEO /

The simple answer is no –Ā search engine submissionĀ isnā€™t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

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Strategic Use of Images in Search Engine Optimization

Leave a Comment / Advanced SEO Techniques, SEO /

When assessingĀ page structure and layout, there is a subtle, yetĀ strategic way to use images in an SEO-friendly mannerĀ (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Letā€™s look at an example: Suppose you operate a travel site and you want to optimize a given page for

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